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Developer / Information Architect

Brooklyn, NY


Experience developing and delivering new technology solutions. 
Adept at creating large outcomes from small budgets.

Work Experience


AltaTrains/Hopmeup LLC,

Jan 2012Current

Client is the largest toy seller on Ebay who 
wanted to move three high volume ebay business (toy trains, hobby components, 
traditional toys) to a Magento platform. 
Work: information architecture, Magento installation and configuration. Cloud based 
server configuration. SSL Certificate configuration and installation, Amazon s3 based 
image storage. Importing/parsing/cleaning Vender provided product information. 
(30,000 SKUs for each website). Maintenance, optimization. Syncing order data with fulfillment system. SEO, pushing data out to ebay and secondary sellers. Optimizing 
website for mobile devices. 
Austin Blair LLC ( Cane and Austin sells high end skin care 

Lead Developer

Show and Tell Inc, New York, NY

Jan 2012Current

Responsibilities include creation of templates and content display in SCALA digital display software based on Art Director specs; including templates integrated with custom Python scripts. Clients include J. P. Morgan Chase, ABC/Good Morning America. 
Designing digital signage Content Management Systems (Scala & Sedna Presenter), creating custom solutions for clients. Analyzing and configuring DAMs (Digital asset management systems).  
Level III Tech: Troubleshoot, maintain and monitor dynamic for large-scale digital displays. Responsibilities include maintaining and responding to problems for showcase digital displays in Times Square . Clients include ABC News, Time Warner Cable, NYU, MTA, CEMUSA, JP Morgan Chase and Toys “r” Us.


Crisis Simulations Management LLC,

Jan 2011Current

Work: Migrated legacy commerce system and site to Drupal based e- commerce (Ubercart). Created Drupal module to sync order data with fulfillment house. 
SSL & installation, Information architecture, rich media optimization and synching with Youtube and social media (Facebook, Twitter). Synced customer accounts with MailChimp, MailChimp email campaigns (set up, execution). 
Crisis Simulations Management LLC: Crisis simulations sells radiation detections 
devices and 
2011 Work: Information architecture, Drupal based site. Using the views module and panels, created a site that a lay user could easily update including dynamic button links, 
dynamic headers, slide shows and 'quote' slide shows. Tools used: Drupal Views, 
jQuery slide show, Skingear sells high end men's shaving products.

Freelance Web Developer


Jan 2009Current


Vincent Longo Cosmetics (,

Jan 2011Jan 2011

2011 Work: Information architecture, Drupal based e-commerce (Ubercart). SSL, 
PayPal & installation, training, consultation.


Vincent Longo Cosmetics,

Jan 2009Jan 2010

Work: Migrated site from legacy virus-plagued unsecured server (IIS server) to CentOS VPS. Drupal based e-commerce (Ubercart). Created Drupal module to sync 
order data with fulfillment house. SSL, PayPal & installation, 
Information architecture.

Internal marketing department

Estée Lauder Corporate,

2009 2009

2009 Work: co-edited animation for presentation of a new product to store managers 
using Adobe After Effects.

Technology Manager

Charles P. Rogers Beds & Linens, Inc, New York, NY

2000 2009

Managed all technical aspects of the company's offices, 
warehouse, factory and retail locations nationally and internationally. Oversee 
development, internet, intranet, integration, maintenance, and security. Managed part 
time, full time staff and external consultants and venders. 
E-commerce: Bought store online, Information Architecture for e-commerce site 
(zencart) syncing data with back end inventory system, brick and mortar POS system. 
Set up hosting. 
Network/Server Administrator: Built and maintained ADS (Active Directory Server), 
IIS server, RDS/Terminal Services Server, Exchange (later migrated to corporate 
Security: Setup and maintained dual sonicwall 3000 w/failover. Symantec AV server, 
security updates. Configured OpenDNS to restrict unauthorized web access. 
Filemaker: Set up and maintained Filemaker 10 server. Developed custom DB 
applications in Filemaker developer. Oversaw ongoing development of propriarty 
inventory database. 
Graphics Department: (company produced catalogs and advertisements in house) Set up and maintained Mac OS server, configured and set up Mac Pro machines, graphics 
applications including Photoshop, Flash, Wacom hardware & software.


Scott Barnes Cosmetics, New York, NY

Jan 2004Jan 2008

Work: Information architecture, OsCommerce based e-commerce store. 
Created module to sync order data with fulfillment house. Created custom tax module for New York based business. SSL, PayPal & installation, Information 
Other: volunteer /charity work for Calvary St. Georges Church, assisted in art start-up, individual sites for artists on a limited budget using Wordpress..

Co-Founder and Developer

Wandering Albatross, Inc, Chicago, IL

1997 2000

Created rich media CD-Rom "The Great British Pub 
Guide". Chosen as Chicago Tribune Recommended Travel Pick.

Technology Manager

MSSB Advertising, Inc, Chicago, IL

1996 1999

Chicago, IL 
MSSB was a botique ad agency known for its innovative work. It merged with 
Tathum /RSG. 
Technology Manager: Tasks include administering NT network, initiating 
technological changes, troubleshooting, help desk, purchasing equipment. 
Software/Hardware: Apple, Windows NT server, 3m switches, Quark, 
Photoshop, Filemaker, Microsoft Word, Exel.

Project Manager

Property Source Inc, Chicago, IL

Jan 1994Jan 1996

Chicago, IL 
Property Source was a pre-internet start-up and earlier innovator in interactive 
advertising using telephone menus 
Project Manager: Developed and maintained interactive communications 
systems. Managed 28 copywriters. 
Copywriter: Wrote copy for client advertising, company brochures.

Trade Clerk

Solomon Brothers, Inc, Chicago, IL

1990 1993

Edited equity, bond and futures trades for accuracy & compliance..


B.A. in Art Student

University of Illinois Urbana, Urbana, IL


Additional Information

Special Skills:
  • Right brain tech: I have previously worked as a copywriter and visual artist. Hence I understand the
user side of things and realize that technology is not an end to itself.
  • Leadership: Managed teams from 4-34 people.
  • Budget maximizer: Waste is not only wasteful, it impacts performance.
  • Thoughtful Innovation: Sometimes a notepad and pencil is the best solution.
  • Problem solving: Fixing anything from stalled projects to undocumented 'features'.

Windows Server,& Network, Apple Server, Apple OS & Network, Filemaker, MYSQL, PHP, Open Office, Linux,, HTML 5, XML, Final Cut, Adobe CS, Sonicwall,, Cisco Switches, Magento, Quickbooks Enterprise, Drupal, Wordpress, jQuery, Terminal Services/RDS, Scala Digitial Signage, Sedna Digital Signage, CentOS
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